Tenley Fitzgerald is the VP of Marketing & Brand Strategy at <a href="https://www.instagram.com/yesapples" rel="noopener noreferrer" target="_blank">Yes! Apples</a>, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and consumers that "apples to apples" is a wild misunderstanding.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Tenley Fitzgerald is the VP of Marketing & Brand Strategy at Yes! Apples, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and consumers that "apples to apples" is a wild misunderstanding. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tenley Fitzgerald is the VP of Marketing &amp; Brand Strategy at <a href="https://www.instagram.com/yesapples" rel="noopener noreferrer">Yes! Apples</a>, a brand bringing marketing, partnerships, and storytelling to family-run orchards in Upstate New York. On this episode of ITS, Tenley and Ali talk brand-thinking, consumer behavior, convincing farmers, retailers and consumers that "apples to apples" is a wild misunderstanding.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Building a Commodity into a Brand

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer" target="_blank">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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Business

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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Building a Commodity into a Brand

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