Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth.

Lauren is a marketing coach on a mission to help small business owners have better marketing so they can make a bigger impact. She's an ex-corporate marketer and now she's the owner of two product-based businesses and host of the Making Good Podcast.

What you'll hear in this episode:

[3:55] How did Lauren become so passionate about marketing?

[5:40] How do you connect marketing with making an impact in the world?

[9:25] What all falls within the realm of "marketing"?

[12:14] What are the tactical steps to build a marketing plan?

[24:45] What does Lauren think about when and why to outsource marketing tasks?

[30:45] What are some ways to remove friction and remain consistent with your marketing strategy?

[46:45] How to work with Lauren.

Gretchen Rubin - 4 Tendencies Quiz That Lauren Mentions: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/

*Connect with Lauren:

https://makinggoodpodcast.com

https://instagram.com/laurentilden

https://linkedin.com/in/laurentilden

Lauren's Membership: https://makinggoodhappen.co

100 Social Prompts: https://makinggoodpodcast.com/100prompts

* Related episodes:

How to Generate Cash Without Increasing Price

Do You Take Time to Appreciate Success? with Amanda McKinney

Why We Don't Hire Financial Help Fast Enough with Tanya Smith

Tactical Resources:

5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh

Create a Custom Podcast Playlist: https://quiz.tryinteract.com/#/6303d4c525b1e80018d47cfa

Grow Cash Flow for Your Business: https://www.keepwhatyouearn.com/endless-cash

Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide

CFO Power Session: Text POWER to 860-609-6374

See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator

Additional Resources:

Find everything you need at https://www.keepwhatyouearn.com

Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa

Hire us: https://www.fitnancialsolutions.com/accounting

Find me on IG https://www.instagram.com/shannonkweinstein/

Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.