We’ve heard time and time again that insurance is strictly a “referrals business,” but that’s no longer the case in a digital, post-pandemic world. More than ever, insurance agencies need to invest in their brand to keep up with customer expectations and make their presence known in the market. But where to begin? 

Today on the episode, Rick talks to insurance marketing expert Peter van Aartrijk about the essential toolkit agencies need to build their brand the right way. Learn how agencies can harness the power of their brand to form emotional connections with clients and employees, and make sure you have a pen ready when Peter shares his top three tips for brand-building!