At one time or another, we’ve all been asked the common question, “what’s one thing you wish you could tell a younger version of yourself?” While “Marty McFly” is the only person I know that’s successfully gone “Back to the Future,” my conversation with Blodin Ukella (Founder and CEO of The RYL Company) provided me a closely similar opportunity. And that’s because a decade earlier, I was that same ambitious CPG industry “young buck,” leaving a strategy leadership position at a hyper-growth active nutrition brand to relentlessly pave my own way. But all jokes aside, Blodin and I start off by talking through his time at the plant protein brand OWYN…where he describes a few key lessons that impacted the strategic approach at his current venture. Moreover, Blodin and I examine several elements of The RYL Company strategic foundation…including its go-to-market approach, having an additive mindset, and financial efficiency prioritization. We also walk through the evolution of the functional tea category…before shifting our focus over to dissecting the implications surrounding the “Morgan Wallen effect.” Finally, we breakdown the “RYL” acronym and look into the future of the beverage platform. But these are just some of the interesting topics we chatted about in this episode...

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