Al Pridemore is CEO and Co-owner of Pride Auto Care. He and his brothers became owners in 2005, starting with two shops before growing to six. Pride Auto Care is a full-service tire and automotive center focused on putting their employees first. Their philosophy is that building relationships and leadership, within all of their ranks, results in great service for the customer.

In this episode…

As any tire and auto repair shop owner knows, building a positive workplace culture can be challenging. What about turning a negative workplace culture into a positive one while keeping most of the same staff? According to Al Pridemore of Pride Auto Care, it can be done — his company purchased an existing shop with a negative atmosphere and completely reversed the culture. Are you curious how this happened? Don’t miss this episode of Gain Traction!

On this episode of Gain Traction, Mike Edge welcomes Al for a conversation about building a positive culture in a tire and auto repair shop. Even if you have a lot of factors working against you, with a people-focused culture, Al says you’ll “parlay that thought and that feeling into the customers — they want to be where they're appreciated, where there's a relationship.” He shares how he’s built that type of culture in his company. Tune in!

Here’s a glimpse of what you’ll learn: 

• Al Pridemore shares how he ended up in the auto repair business
• How Al and his brothers have grown Pride Auto Care over the past 15 years
• The biggest turning point as Pride Auto Center grew
• Changing a negative culture after buying an existing shop and retaining most of the staff
• Why it can be a gamble to try to change a culture
• Al’s favorite hobby outside of work

Resources mentioned in this episode:

• Al Pridemore on LinkedIn 
• Pride Auto Care 
• Dwayne Myers on LinkedIn
• Brian Sump of LinkedIn
• Ratchet + Wrench
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.