We are diving into the concept of company culture and its significance. Intentionally crafted actions play a pivotal role in building a company's culture, and even actions taken without conscious intent contribute to this culture-shaping process.

Caroline Pennington, an accomplished executive search recruiter with extensive experience, joins the show today. Caroline's background spans recruiting a wide range of professionals, from entry-level to C-suite, across various types of companies. She is also the host of the "Feminine Founder" podcast, where she engages with female founders, executives, and HR leaders to explore effective recruitment and hiring practices.

The episode aims to shed light on the meaning of company culture and its overarching impact. It underscores that the culture a company cultivates influences not only its employees but also its customers.

What you'll hear in this episode:

[2:56] How did Caroline get into both the recruiting and wine business and were they related?

[5:52] What is company culture and how do you implement it in your business?

[8:18] What ways can you evaluate if you're building the culture that you intend?

[20:04] What are some ways that you can bounce back from a negative perception of company culture?

[27:15] What are some unique ways that Caoliine has seen companies improve their company culture?