Dan Frommer is the founder and editor in chief of The New Consumer, a publication about how and why people spend their time and money. On this episode of ITS, Dan walks Ali through a new survey (published today!) on consumer shopping habits and behaviour, his analysis of what's changed permanently, and what it all means for emerging CPG brands. This final episode of 2020 is a must for anyone building a brand post COVID. The survey is available at newconsumer.com

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