March 30, 2022

Building an Agency with a Marketing Plan with Aimey Bryan

54 minutes

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Aimey Bryan owner of Bryan Insurance Agency and Agency Marketing Pro. Aimey discusses the benefits and importance of digital marketing, content creation, and having a learning mindset in business.

Episode Highlights:

Aimey shares how she got into the insurance industry. (2:38)

Aimey discusses how she began to write for both personal and commercial markets. (7:28)

Aimey mentions that they've become really good at writing for contractors. (10:15)

Aimey explains the differences between their services at their Upstate and Long Island offices. (11:24)

Aimey explains how she balances time between doing work and interacting with third parties, while also ensuring that the agency does not suffer as a result. (15:15)

Aimey discusses the differences of how she has handled her two agencies before and after COVID. (18:37)

Aimey believes that you can teach anybody insurance, but not empathy, communicating to people, or taking care of people. (26:38)

Aimey discusses the benefits of using an automated response system or a chatbot. (30:27)

Aimey gives advice to anyone wishing to become more involved in their agency's digital marketing. (42:56)

Aimey mentions that she has virtual assistants that assist her with the digital aspect of her business. (45:07)

Aimey gives advice to the younger females who aren't sure what they want to do. (47:59)

Tweetable Quotes:

“I helped agents and other small businesses kind of like realizing that there's a way that you can put your personality for your agency out there.” - Aimey Bryan

“My advice for agents if you want to do digital is to not be afraid just to jump in and try it. You're not going to mess something up.” - Aimey Bryan

“If you're constantly learning and always have a learning mentality, you're going to be fine. And you're going to grow and you're going to do what you need to do in this business and you'll be successful.” - Aimey Bryan

Resources Mentioned:

Aimey Bryan LinkedIn

Bryan Insurance Agency

Agency Marketing Pro

David Carothers

Kyle Houck

Florida Risk Partners

...more

View all episodes

By David Carothers

4.9

116116 ratings