Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests.

By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.

When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.

Takeaways:

• Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch.
• Building relationships through your podcast can lead to business opportunities without being pushy about it.
• SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience.
• Don't just focus on the numbers; create meaningful connections with your guests and audience.

Because of My Podcast: Ralph Estep Jr

Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version.

Check out Ralph's show at www.askralphpodcast.com

Links referenced in this episode:

• schoolofpodcasting.com
• askralphpodcast.com
• heartcastmedia.com
• Camp Content Show
• Tom Petty and Axl Rose

Mentioned in this episode:

Live Appearances - I'd Love To Meet You!

AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk).

August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs

September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC

Where Will I Be?

Quit Thinking About It and START THAT PODCAST

If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join

School of Podcasting

Question of the Month August 2025

Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome?

Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)

Question of the Month