Episode Overview (Season 5, Episode 2)

In this episode, we’re talking about the part most companies skip: execution.

You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.

Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just about ranking on the SERP—visibility is moving toward domain authority, trust signals, and content that gets surfaced inside AI Overviews, ChatGPT-style searches, and voice assistants.

• Why most growth plans fail (and how to stay locked in long enough to win)

• The mindset shift from “chasing keywords” to building authority

• What domain authority actually means for local service businesses

• A practical authority-building plan: technical trust, local proof, content, and off-site signals

• A step-by-step roadmap to show up in:

  • AI Overviews

  • ChatGPT search experiences

  • Voice search (Siri, Alexa, Google)

If you want to win in 2026, stop looking for a new tactic every week. Build the foundation, stack proof, publish answers that match real customer questions, and stay consistent long enough for authority to compound.

💬 Connect with Casey / Rhino Pest Control Marketing
For help building your plan for marketing, and ai overview/ChatGPT strategy:
Casey Lewis
📧 ⁠⁠[email protected]. ⁠⁠📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one new customer at a time.