Ariel Pasternak and Atara Bernstein are the co-founders of Pineapple Collaborative, a company on a mission to connect and celebrate women who love food. What started as community builder, is now a full-fledged "lifestyle brand" as the duo launched their first pantry products DTC last year. On this episode of ITS, Ali, Atara and Ariel talk true community, shifting from a service business to a product business, and why "selling something" doesn't mean you're not building a true community.

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