Phillip Rivers is founder and CEO of <a href="https://www.gotetra.co/" target="_blank">Go Tetra</a>, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.In the Sauce is powered by<a href="http://simplecast.com" target="_blank"> Simplecast</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Phillip Rivers is founder and CEO of Go Tetra, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers. In the Sauce is powered by Simplecast. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Phillip Rivers is founder and CEO of <a href="https://www.gotetra.co/" rel="noopener noreferrer">Go Tetra</a>, a messaging agency that specializes in email marketing. On today's episode of ITS, Phil and Ali talk about email marketing, why it's re-emerging as an important communications channel, why it often remains underused, and how businesses can hit the sweet spot of consistent communication without annoying their consumers.In the Sauce is powered by<a href="http://simplecast.com" rel="noopener noreferrer"> Simplecast</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer">https://art19.com/privacy#do-not-sell-my-info</a>.

Building Better Emails

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer" target="_blank">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands. In the Sauce is produced in partnership with&nbsp;<a href="https://www.naturallynewyork.org/" rel="noopener noreferrer">Naturally New York</a>, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.

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