In today's episode, I'm joined by Elizabeth Harlow and Chris Trick from Sonesta International Hotels. We explore the unique strategies that make Sonesta stand out in a competitive hospitality market, including their approach to sports partnerships, social media amplification, and the importance of creating memorable guest experiences. Elizabeth and Chris share how they've built brand loyalty through personalized services like the pet-welcoming PAWS program and innovative offerings for fitness enthusiasts. We also discuss how AI and technology are shaping guest experiences, improving operational efficiency, and contributing to Sonesta's continued growth across its diverse range of properties.