In this podcast episode, David Lykken is joined by Bobby Palmer, Marketing Manager at Byte Software, to discuss the importance of building a strong brand in the mortgage industry. Bobby, with over 20 years of experience, shares insights on how to amplify customer loyalty, maintain brand authenticity, and navigate the challenges unique to mortgage companies, where personal and company branding often overlap. Through engaging stories and practical advice, Bobby highlights the key principles of brand building—authenticity, emotional connection, and memorability—and offers tips on creating a consistent and impactful brand experience that resonates with customers.