In this episode of Lykken on Lending, we dive into the art and science of building brands with Andrew McLean, the creative force behind the award-winning Angel AI identity. From his early start in advertising at just 14 years old to shaping campaigns for Disney, Citibank, and Unilever, Andrew has spent decades refining the craft of connecting people to brands in ways that inspire trust, love, and loyalty. Together with host David Lykken, Andrew reveals how empathy—not just data—drives true innovation in branding, why consistency and simplicity matter more than ever, and how Angel AI is transforming financial services by making them not only more accessible but more human. This is a masterclass in building brands that resonate deeply, create cultural relevance, and ultimately drive meaningful growth.