In today’s episode, I sit down with Martha Montoya, the CEO and Founder of AgTools, a platform transforming the way agribusinesses manage supply chains. Martha shares how her grandmother’s entrepreneurial influence, her background in competitive tennis, and her relentless drive shaped her path. She explains how AgTools uses real-time global data to help farmers, distributors, and analysts make critical decisions in an industry defined by uncertainty. From building resilience during COVID to staying true to her mission of protecting farmers, Martha reveals how she creates certainty where others see chaos and why she believes every success begins with service to the grower.