Bill Creelman is Founder of Spindrift – America's first sparkling water made with real squeezed fruit. Spindrift is available in 10k stores across the US and it's sales have grown 1,000 percent over the past 36 months, making it one of Inc. magazine’s fastest-growing companies. On this episode of ITS, Bill explains his governing principle, "simplify to amplify" to Ali. The decisions Bill has made, the team he's built and the product itself all reflect Bill's discipline and belief that simple is is not only beautiful but profitable too.

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