In this insightful episode of Founder's Story, host Daniel Robbins sits down with Roei Samuel, the founder and CEO of Connectd, a platform transforming the startup and investor ecosystem by streamlining transparency, accountability, and access to expert networks. Roei shares his journey from the founding and successful exit of his first startup, RealSport, to launching Connected, which empowers startups and investors with real-time data insights and expert access to fuel growth. With a vision to build a frictionless experience for entrepreneurs, investors, and talent, Roei reveals his commitment to reshaping how startups navigate funding and growth in today’s fast-paced world.

Key Discussion Points:

1. The Genesis of Connected:

• After his previous company, RealSport, was acquired in 2018, Roei began advising and investing in startups. Observing recurring challenges around investor reporting and accessing talent networks, he noticed these two behaviors were strong indicators of a startup’s success.
• Connected was born to address these needs, using integrated technology to enable seamless investor reporting and talent discovery, allowing startups to build trust and accountability with investors while accessing the talent they need for growth.

1. Connected’s Approach to Investor Reporting and Talent Discovery:

• Connected integrates directly with startups' financial and commerce systems (e.g., QuickBooks, Stripe) to gather real-time, transaction-level data, which then populates comprehensive investor reports.
• The platform uses this data to identify specific needs within the company (e.g., expertise in marketing for a scaling fintech), making it easy to connect with the right talent at the right time, thus creating a supportive ecosystem for startups.

1. Why Transparency and Accountability Matter:

• Roei emphasizes that transparency is critical but sees accountability as the true driver of success for startups. By ensuring that investors receive regular updates, founders stay focused on key metrics and essential growth drivers, helping them avoid distractions and stay on track.
• This approach builds investor confidence and keeps startups consistently focused on performance.

1. Expanding into the U.S. Market:

• Connected recently launched in Miami and plans to expand into New York City. Roei shares how the U.S. market, with its entrepreneurial mindset and openness to innovation, has been incredibly receptive to Connected’s mission. The platform has grown six to seven times faster in the U.S. than in the UK.
• Connected is building partnerships with local accelerators and incubators, offering startups in the U.S. a free year of platform access to establish a strong footing in the market.

1. Roei’s Post-Exit Experience and Path to Connected:

• After selling RealSport, Roei went through a period of introspection, exploring different avenues like investing in startups and advising. The experience of letting go of his first company felt like an "identity death," a common post-exit challenge for many founders.
• This reflection led to the organic development of Connected, where Roei saw an opportunity to address fundamental needs in the startup ecosystem.

1. Overcoming Challenges in Today’s Funding Climate:

• In the current UK market, funding has decreased significantly, with many businesses pivoting to launch in the U.S. for more reliable funding opportunities.
• Connected helps these companies navigate new markets, providing data and insights that guide startups to approach growth, funding, and talent acquisition more effectively, even amidst economic uncertainty.

1. Leveraging Data for Customer Success:

• Connected is launching a new AI-driven feature that uses startup data to provide actionable recommendations tailored to each business’s needs and goals, such as reducing customer acquisition costs or enhancing customer lifespan.
• Roei shares how Connected is focused on leveraging data to improve customer outcomes, building a platform that evolves to meet the real-time needs of startups, investors, and talent.

Key Takeaways:

• Focus on Accountability: Transparency is important, but accountability drives growth. Connected’s platform enables startups to build accountability with investors, improving their focus and performance.
• Partnerships for Expansion: Partnering with local ecosystems like accelerators and incubators has been crucial for Connected’s successful expansion into new markets.
• Leveraging Data for Precision: Using real-time data for investor reports and talent matching allows startups to identify growth areas and connect with experts to meet those specific needs.

Connect with Roei Samuel and Connected:

• LinkedIn: Roei Samuel
• Website: Connectd.com

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