Alex Bayer is Co-founder and CEO of Genius Juice, the whole coconut smoothies. He is also the host of 2 CPG-focused shows – the 15 Minutes of Genius podcast, and a weekly Linkedin live with Wade Yenny called Friday Vibes. On this episode of ITS, Alex and Ali talk about bonding with your consumer, building daily use, and selling where your audience is. Note to self: Your product doesn't belong everywhere. Really.

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