In this episode of Yeah, That's Probably an Ad, part of the themed sports marketing series presented by Ally, Luz Corona sits down with Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial. They discuss Ally's transformative 50/50 pledge to invest equally in men's and women's sports media, the challenges and successes along the way, and how this initiative is driving real business impact for Ally.

Hosted on Acast. See acast.com/privacy for more information.