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Building for Your Flock
George Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer."
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Heritage Radio Network
4.9
7575 ratings
George Milton is Co-Founder and CEO of Yellowbird Foods, the spunky/spicy, Austin-based hot sauce brand made with real fruit and veggies. On this episode of ITS, George and Ali talk about identifying your core consumer, finding them, and building with them where they are. In George's words, "The most expensive and inefficient way to grow is trying to steal someone else's customer."
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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