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Building in the Right Channel
Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Heritage Radio Network
4.9
7575 ratings
Sashee Chandran is the founder and CEO of Tea Drops, the organic, ground leaf teas that dissolve into your cup - no bag or infuser needed. On this episode of ITS, Sashee and Ali talk about sales channels and alignment - not every product makes sense in every channel, and every product has a few channels that really make sense. They also chat subscription, why it can be huge for a brand, but why it also requires more attention than you think.
Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!
In The Sauce is Powered by Simplecast.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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