What if your major donors wanted to commit longer?

Most of them already do. They just haven't been asked.

In this week's episode of The Intentional Fundraiser podcast, I'm talking about one of the most underused strategies in major gifts: recurring and multi-year commitments.

Not because donors resist them.

Because most fundraisers don't have the language to invite them in.

Here's what we cover:

• Why predictable revenue lets your organization plan in mission mode, not survival mode
• The exact invitation language I've seen open multi-year conversations naturally
• A stewardship framework called Renewal Cues and Milestone Moments
• How automation and AI can help you make sure no touchpoint gets missed

And your challenge: draft one multi-year invitation this week. Email, letter, or phone script. Just get it on paper.

Here's a question to sit with: What would change in your organization if you knew, right now, what your major gift revenue would look like for the next three years?

That's what these conversations can make possible.

Listen to the episode and share it with someone on your team who handles major donor relationships.

More from Tammy Zonker

Author of Calling All Heroes

Founder of Fundraising Transformed

President of Modern Institute for Charitable Giving

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