Sandro Roco is the founder of Sanzo, the 1st Asian-inspired sparkling water. On today's episode of ITS, Sandro explains why CPG businesses should be built on empathy and curiosity. They also talk about launching in a way that makes sense for your product, how you can save money by digging deep before you work with creatives, and why early feedback is so critical.

Heritage Radio Network is a listener supported nonprofit podcast network. Support In the Sauce  by becoming a member!

In the Sauce is Powered by  Simplecast.