87% of consumers, when given a choice, will do business with a company that is on purpose, advocating for an issue they care about. But how do you build social responsibility into your business? Can you make a solid income and make an impact at the same time?

Cami Baker is the recognized authority on Purpose Leverage Marketing Campaigns. She is on a mission to facilitate collaborations between for-profit and nonprofit organizations, increasing the resources, relationships and revenue for all involved. Known as the Mingle to Millions Mentor, Cami helps business owners meet their ideal clients and make a contribution in the world. She is also the author of Mingle to Millions: The Art and Science of Building Business Relationships and Mastering Referrals.

On this episode of Wickedly Smart Women, Cami joins Emerald to discuss how she conceived of her signature Purpose Leverage Marketing Campaign, describing how she marries social responsibility with building a business. She introduces us to the concept of bridging the humanity gap in order to find our ideal clients and explains how she leverages the Rule of 33 to determine which people are the right fit. Listen in for Cami’s next-right-thing approach to overcoming challenges and learn how to build a business that will make money AND make a difference!

What You Will Learn

How Cami’s sobriety put her on a path to self-leadership

The mentors who facilitated Cami’s personal development education

How Cami conceived of her signature Purpose Leverage Marketing Campaign

How Cami marries social responsibility with building a business

Why Cami’s offering is best suited for service providers with big-ticket items

The concept of bridging the humanity gap to find your ideal clients

Cami’s insight on the boundaries we need to make money in business

Cami’s next-right-thing approach to overcoming challenges

How Cami leverages the Rule of 33 to find the right fit for people in her life

How changing your playground can help you level up your life

Connect with Cami Baker

Cami’s Website

Resources

Mingle to Millions: The Art and Science of Building Business Relationships and Mastering Referrals by Cami Baker

Books by John C. Maxwell

Books by Emerald GreenForest

Live & Let Live Horse Rescue

Steve Harvey

Abraham Hicks

Connect with Emerald GreenForest

Emerald’s Website

Emerald on LinkedIn

Emerald on Twitter

Emerald on Instagram

Email [email protected]

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