Michelle Cordeiro Grant is the founder and CEO of Gorgie, the first clean energy drink built by women, for everyone. Prior to building Gorgie, Michelle founded Lively, a "leisurée" brand that she grew from concept to an $105M acquisition three years later. On this episode of ITS, Michelle talks about the mental muscle of entrepreneurship, why she thinks of Red Bull as the Victoria's Secret of the energy drink market, and what it really means to crowd source a CPG product.

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