In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team's development process. We talk about everything from good readability and supporting multiple languages to the rigid development and testing processes. We also wax poetic on the evolution of the development and how it is affecting the WordPress community. Show Notes<ul><li><a href="https://yoast.com/">Yoast SEO</a></li><li><a href="https://yoast.com/wordpress/plugins/seo/">Yoast SEO Plugin</a></li></ul>Sponsored by: <a href="https://buildpodcast.net/stagecoach">WP Stagecoach</a> | <a href="http://hover.com/buildsomething">Hover.com</a>

 <a href="https://casabona.org/buy-me-coffee/" rel="payment" title="★ Support this podcast ★">★ Support this podcast ★</a>

In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team's development process. We talk about everything from good readability and supporting multiple languages to the rigid development and testing processes. We also wax poetic on the evolution of the development and how it is affecting the WordPress community. Show NotesYoast SEOYoast SEO PluginSponsored by: WP Stagecoach | Hover.com ★ Support this podcast ★

In this episode, Joost and I talk all about his incredibly popular Yoast SEO plugin. Running one of the most popular plugins globally is hard work and it shows in the Yoast SEO team's development process. We talk about everything from good readability and supporting multiple languages to the rigid development and testing processes. We also wax poetic on the evolution of the development and how it is affecting the WordPress community.&nbsp;Show Notes<ul><li><a href="https://yoast.com/" rel="noopener noreferrer">Yoast SEO</a></li><li><a href="https://yoast.com/wordpress/plugins/seo/" rel="noopener noreferrer">Yoast SEO Plugin</a></li></ul>Sponsored by: <a href="https://buildpodcast.net/stagecoach" rel="noopener noreferrer">WP Stagecoach</a> | <a href="http://hover.com/buildsomething" rel="noopener noreferrer">Hover.com</a>

 <a href="https://casabona.org/buy-me-coffee/" title="★ Support this podcast ★" rel="noopener noreferrer">★ Support this podcast ★</a>

Building the Most Popular SEO Plugin with Joosy de Valk

You started your business for family time and flexibility, but now you're checking emails at the playground and working after bedtime. Your business runs you instead of you running it—and your kids are competing with your phone for attention.

Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most.

I'm Joe Casabona, and I help busy solopreneur parents build streamlined business systems that create real work-life balance. After my own overwhelm led to a breakdown, I rebuilt my business around automated processes that save me 12+ hours weekly.

Each week, I share proven systems, time-saving strategies, and practical automation that let you step away from your business without everything falling apart. Because your family time should be sacred—not interrupted by client emergencies.

Stop working nights and weekends. Start building systems that run your business while you're at the park with your kids.

Business

Entrepreneurship

Parenting

Kids & Family

You started your business for family time and flexibility, but now you're checking emails at the playground and working after bedtime. Your business runs you instead of you running it—and your kids are competing with your phone for attention. Imagine actually being present during family time. Picture taking real vacations without your laptop, making it to every school pickup, and having your business run smoothly while you focus on what matters most. I'm Joe Casabona, and I help busy solopreneur parents build streamlined business systems that create real work-life balance. After my own overwhelm led to a breakdown, I rebuilt my business around automated processes that save me 12+ hours weekly. Each week, I share proven systems, time-saving strategies, and practical automation that let you step away from your business without everything falling apart. Because your family time should be sacred—not interrupted by client emergencies. Stop working nights and weekends. Start building systems that run your business while you're at the park with your kids.

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Building the Most Popular SEO Plugin with Joosy de Valk

Building the Most Popular SEO Plugin with Joosy de Valk

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