This week, Asha Coco—President of FORVR Mood, a lifestyle brand founded by Nigerian-American beauty content creator, US Army veteran, and makeup artist Jackie Aina—talks about the beauty of bringing products to life and moving from being one piece within a larger organization to being the one putting all the pieces together. One of her key points of advice is “Good direction and guidance within an organization can be the key to problem solving together and building towards the future.” Asha also explains how FORVR Mood is about bringing a piece of luxury to everyone that wants to be “bougie on a budget” and showcasing different voices in the fragrance industry.

Bio: Asha Coco is an innovator and strategic partner to C-Suite executives building brand, product, and content strategies for global beauty and  fashion brands. As the current President of FORVRMood, Coco brings two decades of experience working with the industry’s most coveted brands across retail channels,  international markets, and product categories. Whether Fortune 100 companies or high growth indie superstars, her analytical eye and  inspired creativity has activated innovation strategies that deliver sales, growth, consumer, and industry accolades. 

 

“Fragrance can completely change your mood. These fragrances are meant to change your mood and lift your vibe.”

 

Follow @forvrmood and @ashacoco or visit https://forvrmood.com/!

 

Tune in to hear from Asha Coco and Kendra Bracken-Ferguson!See omnystudio.com/listener for privacy information.