If you’ve ever wondered how to charge what your work is actually worth, this conversation hands you the playbook. Erin and Keri dig in with guest Sarah Petty on switching from “everyone” to right-fit clients, and building systems that serve deeply and profit fairly, so you stop running on volume and start running a business.

Sarah is a New York Times best-selling author, highly-acclaimed speaker, author, MBA and coach who started her own boutique photography studio after working for Coca Cola for 20 years and then meeting the marketing goals of a top regional advertising agency’s clients. It was at this ad agency where she taught small businesses the value of a strong foundation and how they would grow with a strong brand. She attributes the rapid growth of her boutique photography studio, which was named one of the most profitable in the country within just five years in business by PPA, to the creation of her own strong brand.

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You can find Sarah at www.photographybusinessinstitute.com and follow her online at https://www.instagram.com/sarah.petty/ 

Get your copy of Sarah’s book, “Worth Every Penny” here: https://amzn.to/4hWBI6u 

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