Lisa Poe is the founder of LGPR, a talent management and brand marketing company. On this episode of ITS, Lisa and Ali talk about how brands can work with content creators and influencers to create meaningful partnerships and content that drive new consumers to said brands, and build loyalty with those who've already connected.

In the Sauce is Powered by Simplecast.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.