John Sherwin and Jai Jung Kim, co-founders of HYDRANT, were each on their own path building hydration powders to take on Gatorade and the sports/energy drink categories. Then they met and decided to build Hydrant together and start selling their bright little packets of electrolytes online. On this episode of ITS, Jai, John and Ali talk about that partnership, how DTC companies expand into stores, strategy in the age of COVID and what's next for the company.

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