Today's episode is from June 2023 at Collision Conference in Toronto. The keynote focuses on building a solid personal brand and capturing your essence. David explains what he means by 'frequency' and 'essence' and how to capture them. You can capture your essence using the right tools, people, and software and dives into an example of how NCAA hockey players can leverage their Name, Image, and Likeness (NIL) to connect and monetize with their community. Lastly, he stresses the importance of creating ongoing content to keep your brand growing through a perpetual strategy.