In this episode of Business Accelerator, hosts Alex Whitlock and Jason Back discuss the increasing reliance on technology. While it can certainly be a benefit to brokers, don’t let it remove the human touch. Relationship building is a must for brokers and no matter how streamlined a process can be made through tech, these connections must be maintained in order to keep clients feeling heard and satisfied.

Back urged brokers to segment clients (e.g., first-time buyers, investors) and tailor communication strategies to their specific needs and pain points. This includes anticipating client concerns and offering solutions before problems arise.