In this episode of Business Brain, Dave Hamilton and Shannon Jean talk with Michael Prandamano, founder of The Bin Store. Michael shares his journey from starting out with retail arbitrage in his backyard storage shed to operating two successful bin store locations moving over 1.75 million items annually. The Bin Store offers a unique pricing model where everything starts at $6 on “restock days” and gradually decreases throughout the week, making it a treasure hunt for customers.
Michael discusses the challenges of scaling his business, managing inventory, negotiating leases, and employing effective guerrilla marketing strategies to attract customers. He emphasizes the importance of delivering value to customers and leveraging his past experiences to make strategic decisions. Michael also offers insights into the sourcing process, where he buys truckloads of returned products without delving into specific manifests, trusting in the cost-per-piece model to ensure profitability. The episode showcases the creativity, adaptability, and customer-focused mindset needed to thrive in retail liquidation.
00:00:00 Business Brain – The Entrepreneurs’ Podcast #592 for Wednesday, October 23rd, 2024October 23rd: National Slap Your Coworker Day00:02:00 Special Guest: Michael Prendamano – The $6 Bin GuyStarted in the shed, then the garage, and the living roomBegan with selling things he owned, compartmentalizing to different online storesThen started buying palettesAnd the “Death Pile” started growing…things he couldn’t sell online00:07:21 SPONSOR: Vanta. Vanta automates compliance for ISO 27001, SOC 2, GDPR, and more, saving you time and money — while helping you build customer trust. Save $1,000 at Vanta.com/brain00:08:47 So… in-person it is!Over 60 employees“What kind of value are we delivering to the customer?” Make that the focal point00:10:28 If I’m going to do it, go bigBe aware of risk aversionBinStore Brands – Parent companyEntities set up for each individual storeAnother entity for the palette businessRun a P&L every week00:14:23 The 6-6-5-4-3-2-1 pricing modelIt’s about piece-countTreasure hunters come in first, but then it’s just bargain bin“And that buys a customer for life”00:18:40 Finding suppliers for items like this00:19:59 Customer acquisition is a multi-pronged approachFlyersYouTubeSEOFacebook – Static photos are more valuable than videos. Wet the appetite of the treasure hunters00:22:18 BB 592 OuttroSubscribe to the show[email protected]Call/Text: (567) 274-6977X/Twitter: @ShannonJean & @DaveHamilton, & @BizBrainShowLinkedIn: Shannon Jean, Dave Hamilton, & Business BrainFacebook: Dave Hamilton, Shannon Jean, & Business BrainThe post Michael Prendamano – The Bin Store – Business Brain 592 appeared first on Business Brain - The Entrepreneurs' Podcast.