Credibility and trust are a critical part of Small Business success. Potential customers need to know that your business is trustworthy and that your employees are working on the customer’s best interests.
A Credibility Funnel is a path used to build trust with potential customers and to remove any concerns about doing business with you. The Credibility Funnel ultimately leads to more customers, more sales, more business.
Join your hosts Dave Hamilton and Shannon Jean today as they discuss how to add instant credibility to your Small Business and how to develop a Credibility Funnel to exponentially increase your credibility with potential customers. Listen in and then join us at the Small Business Show Support Group!
Small Business Show #259 for Wednesday, January 22, 201900:00:00 Part 1: Define Your Own CredibilityDefine your personal brandWrite your own story … about someone elseDevelop confidence, not cockinessEducationPrevious work experienceRecommendations from previous employersCertificationsPublished articles – content creation. Start NOWBrian Burke from SellYourMacGary VonMyhr from TechDefendersJason O’Grady’s PowerPageLicenses and PermitsLocation and/or WebsiteLet’s EncryptCloudflareFriendly Staff & Friendly Messaging00:18:54 SPONSOR: TextExpander.com/podcast gets you 20% off your first year 00:21:20 Part 2: Get InvolvedCommunicate – Share your business’s highlight reelHootsuite [email protected]ReviewsSet up your Yelp pageAsk for endorsements and constructive criticismCommunityChamber of CommerceLocal business groupsYoung Entrepreneurs CouncilRotaryDo goodDonate a percentage of profitsDo something for veterans, students, seniorsBuy a banner at your local high schoolPromote your involvementTeach, and be taught!Teach at conferencesLearn about and get certificationsKnow Your Own ValuePeople are drawn to confidenceThe Credibility Funnel – Get someone else to talk about your businessPublish in order to widen the funnelHave easy-to-remember information1-800-Your-BusinessEasy Website – BusinessShow.co and Fling.bandAdd ValueLevel up the relationship after the sale00:43:37 SBS 259 OuttroThe post Building a Credibility Funnel for your Small Business – Small Business Show Episode 259 appeared first on Business Brain - The Entrepreneurs' Podcast.