A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.

1. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. 
2. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.
3. Testimonial/FAQ email: This email is meant to answer any customer objections and provide social proof.
4. Reminder email: A reminder email letting people know that the sale is almost over. Remember to include details such as the sale duration, highlighted products, and unique value. Include a prominent call to action with a direct link to the sale landing page. 
5. Closing email: Toward the end of the sale, a closing email serves as a final opportunity to drive urgency. Messaging should emphasize that it’s the last chance to take advantage of the sale. Include a strong call-to-action and a link to the sale page.

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

A candid look at a major marketing initiative that failed and the expensive lessons learned.

1. Facebook advertising with zero tracking
2. Paying for backlink service
3. Hiring too many writers and it not paying off

Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or community (or why not that in addition)? What software do you use? Do you feel it's important for people to finish the course - meaning are there incentives and gamification to finish? Can participants get something like an amazon/starbucks gift certificate or something for referring friends to purchase the course? Have you also tried youtube ads to promote the course? What metrics do you use to decide whether course sales are good or not, or the course meets your standards or not?

An episode introducing new people to the podcast.

1. Raise prices
2. Do less, but more on the things that work
3. Focus on improving existing structures- do not invent new ones
4. Niche down

Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

1. New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.
2. Running Ads: running low budget ads to our lead magnets and products will help our reach to new people.
3. Train The Algorithm: like and save pool content every day to train the accounts and find new visual inspiration.
4. Trending audio.
5. Add longer captions.
6. Use 3 hashtags. 
7. Improve Bio
8. Play around with adding the title in the first 5 seconds on screen. But make sure it's clear to read.