Business Casual

By now, you should know what this episode is about. Check out the rest of the series.

Everything thinks one way. We need to think the other way.

Just be open. You can’t make money if you’re not open. You can’t make money if you make it hard for people to give it to you. Don’t just be open; look open. Showcase your offers. Tell people you exist.

It's all about THIS instead...

Yea, why?!

This is the second update to my video studio. Here's everything I did to improve it.

Authority Hackers shut down their course. Brew Tubers stopped publishing. Nobody is sure of anything. TikTok? Picking the right thing to focus on. The rise of AI and the fall of Google. What’s next?

When I scroll through social media, all I see is bad content. This tells me it's easy to succeed if you analyze what NOT to do.

I think the title speaks for itself here.

This is the case of traffic vs influence. You don't need direct traffic to grow your business. You need to influence. We live in a zero-click internet world. Why worry about traffic when you could keep it for yourself, which is what all these platforms are doing? So what does this mean?