Could you tell us the story of how you launched your swimming pool course for the first time? How long did it take? Was it difficult or easy? How did you decide to promote the course at the very beginning? And what were the results? Any insights to share for someone launching a course for the first time?

What metrics do you track on your website? How do you set up your tracking? How has your tracking software changed over the years?

Breaking down my latest approach to designing and optimizing pages that sell digital products and books.

Bridging the gap between designing a brand and a home. Like, literally a home.

How I evaluate whether my business decisions are actually supporting the lifestyle I want to maintain.

I gutted every email automation I had set up for something totally new...and simpler.

A question about creating content around keywords or titles that want to be clicked.

This question is all about the difference between creating a list of CTAs and creating ONE CTA per email. Let's discuss...

I wrote down a list of things based on my own experience using social media that I think would be good for my brand to start posting.

Here's a breakdown of all my skills and how they've helped me build a sustainable lifestyle business since 2012.