Business Casual

Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.

One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.

Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.

Here are my key rules/principles in web design...

1. Color Choices
2. Color Hierarchy
3. Font Choices (Family and Size)
4. Mobile-First
5. Navigation Simplicity
6. Make It About THEM— Not you.

I turned an empty room in my home into a shipping bay for my book business.

Pre-production is more important than post production.

1. Write a script (even if you don’t say it verbatim).
2. Make it shorter.
3. Make it so a 4th grader can understand.
4. Test for resonance.
5. Listen to the repeatable asks from your audience (or your competitors).

Editing and post-production can give you a slight edge. But you can make a crappy visual go viral if the content is gold.

What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of equipment would I stick to so the production quality isn’t poor, and how would I eventually monetize things?

A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.

1. Teaser email (optional): Sent in advance of the sale, a teaser email can generate excitement and anticipation with a sneak peek into upcoming discounts, products, or exclusive offers. 
2. Announcement email: Sent on the day the sale begins. The goal is to get people to start buying ASAP.
3. Testimonial/FAQ email: This email is meant to answer any customer objections and provide social proof.
4. Reminder email: A reminder email letting people know that the sale is almost over. Remember to include details such as the sale duration, highlighted products, and unique value. Include a prominent call to action with a direct link to the sale landing page. 
5. Closing email: Toward the end of the sale, a closing email serves as a final opportunity to drive urgency. Messaging should emphasize that it’s the last chance to take advantage of the sale. Include a strong call-to-action and a link to the sale page.

Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?

A candid look at a major marketing initiative that failed and the expensive lessons learned.

1. Facebook advertising with zero tracking
2. Paying for backlink service
3. Hiring too many writers and it not paying off