Business Casual

Today, I reflect on a journal entry from January 30, 2018, where I expressed a desire to own four profitable online brands, but recognized that Swim University was my main success. I discuss how I constantly revisit the same goal: improving Swim University by focusing on traffic, conversion rates, and product development. The realization that I’ve been circling around the same insights for years underscores the importance of consistent practice. The core message? The key to success is to simplify and commit to daily content creation, just like consistently moving more and eating less for health.

Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, and a topic I wish people would ask me about. Discussing Swim University, I explain how SEO drives leads, while email marketing and cross-selling between courses and chemicals generate most sales. Reflecting on Brew Cabin, I share my passion for homebrewing and the potential for future content focused on personal projects. Lastly, I express a desire for more questions about my work process, sharing my enthusiasm for discussing the behind-the-scenes aspects of my projects.

I've been working on the Swim University about page and sought feedback on Twitter. Suggestions led to changes like adjusting text alignment for readability and adding photos of me working on pools. I also switched from Yoast SEO to Rank Math for better features and cost efficiency. Additionally, I migrated to the Gutenberg editor in WordPress, finding its new features beneficial for my workflow. Lastly, I separated our brand assets and press information into distinct pages for better clarity. If you have any questions or feedback, email me at [email protected].

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smaller, targeted courses and other lead magnets like quizzes or webinars to boost engagement. I'll test these on Facebook first. Offers must be specific to convert better. For example, a saltwater pool cheat sheet for saltwater pool owners works better than a generic pool cheat sheet. Offering multiple products and specific lead magnets can capture more of my audience and turn more leads into customers. If you have more questions, email me at [email protected].

Today, I'm sharing some thoughts about my business. I'm covering six main points: post-purchase email flows, content syndication, Facebook traffic, micro-products, using fewer but better tools, and sending more emails. I dive into my dilemma between using Podia and Thinkific, why I need post-purchase emails, and how content syndication can increase reach. I explore leveraging Facebook traffic through engagement ads and creating micro-products for specific audiences. I discuss optimizing tools like Rank Math to streamline processes and my strategy for sending more emails without overwhelming my audience. Email me at [email protected] with your thoughts!

I took a break from work to record this episode and share what I've been working on lately. I've been coding and designing for three days straight, focusing on updating my website. I talked about changes I've made, like improving SEO, updating design elements, and streamlining user experience. I also shared my thoughts on using different tools and platforms for my courses and email marketing. If you're curious about my SEO strategies or have any questions, feel free to email me at [email protected].

I share my experience using AI tools to dictate and create sales emails for a hot tub chemical. I discuss using Descript to transcribe voice memos and ChatGPT to edit and format the emails, emphasizing the efficiency and effectiveness of this process. The outcome was positive, with successful sales results, and I plan to continue using this method. If you have any questions, email me at [email protected].

I explore creating an SEO maintenance process with Semrush, focusing on fixing broken links, disavowing toxic links, and improving internal linking. I also discuss social media strategies to boost page visibility. I'm dictating a three-part email sales series for our hot tub chemical, Weekly Cleanse. The emails will explain the product, share customer testimonials, and include a last-chance reminder for a BOGO sale. This process aims to create engaging, effective sales emails. Email me at [email protected] with any questions.