Today, I reflect on a journal entry from January 30, 2018, where I expressed a desire to own four profitable online brands, but recognized that Swim University was my main success. I discuss how I constantly revisit the same goal: improving Swim University by focusing on traffic, conversion rates, and product development. The realization that I’ve been circling around the same insights for years underscores the importance of consistent practice. The core message? The key to success is to simplify and commit to daily content creation, just like consistently moving more and eating less for health.