Business Casual

I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and technical stuff. I use Semrush as my main SEO tool, having switched from Ahrefs because I prefer Semrush's interface and all-in-one functionality.

My focus includes fixing broken links, such as affiliate links, internal links, and external links. I use Lasso for affiliate links to check if anything is out of stock. I also plan to disavow any new toxic links that come up via Semrush and whitelist good ones. Addressing audit errors flagged in the weekly Semrush audit, like HTML-to-text ratios or duplicate title tags, is another key task. I'm also exploring backlink outreach by reaching out to companies to get on their resources page, which involves creating a good template and emailing a set number of companies each week. Recovering old links by reaching out to site owners to update outdated links or recreating content for old URLs is also part of the plan. Additionally, I'll be using tools like Link Whisperer to create internal links to orphaned posts.

Improving our social media strategy to drive traffic and potentially "goose" pages that need a boost is another area I'm considering. This might involve promoting specific posts via email, ads, or social media. This is the initial process, and I'll refine it over time. If you have any SEO maintenance tasks that work well for you, I'd love to hear about them. Email me at [email protected]. If you share something useful, I might include it in my process and discuss it in a future episode.

I'm diving into the world of SEO, reflecting on the recent drop in traffic at Swim University following the helpful content update. I'll share my thoughts on why this might be happening and my strategies to combat it, including producing more content, updating existing content, and exploring new methods like digital PR and podcast guesting. I'll also discuss the importance of diversification and staying proactive rather than reactive in the face of challenges. Join me as I brainstorm ways to navigate this overcorrection period and come out stronger.

I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high interest in the "About Us" section and brainstorm ways to enhance it for better SEO and user engagement. I outline key elements for an effective "About" page, including a compelling mission statement, company history, team information, and the significance of establishing expertise, authority, and trust.

Matt tries something new by diving into a thought-provoking tweet from Justin Welsh. Join Matt as he explores Justin's "Nine Things That Will Kill a One-Person Business," offering his unique take on each point. While Matt doesn't consider himself a solopreneur, his experience running a business with a small team provides valuable insights. From the pitfalls of having a big ego to the importance of networking, Matt shares candid reflections and practical advice for entrepreneurs. Tune in for an engaging discussion on maintaining and growing a successful solo venture.

Here's a list of everything I did wrong when starting the DTC side of my business (physical products). Let's talk about it.

I found 3 old journal entries in 2023 with similar plans. Some ideas are good. But some ideas need to change. Let's talk about it.

Let's talk about how you (and I) are special. And how we can apply that to our businesses.

I went back through the last year of my journal (2023) and found an entry that I needed to hear again. Let's talk about it.

When a visitor or viewer subscribes to my ecosystem, how can I surprise and delight them to build trust and ultimately earn more revenue?

Let's come up with some ideas on how I can make writing and publishing articles easier and faster.