Business Essentials

As a result of COVID-19, the big push these days is to go digital in our marketing and communication with customers. But are there inherent dangers in this? Are we forgetting to how to interact with our customers on a personal level? Veteran marketing expert and founder of Marketing Focus, Barry Urquhart, says digital communications is just a part of a broader mix of building relationships with customers.

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SoundCartel
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Could the ATO have you in its sights? Because if you’re fortunate enough to fall into a certain category of “privately owned or wealthy entities”, the tax office is keen to find out if your tax governance is up to scratch. They’re just checking - in a friendly helpful way – but nonetheless it’s worth being alert to what’s happening.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Many "new" ideas already exist in some form or other — does yours bring something better to the market?

Business adviser and author, Alan Hargreaves, has three rules to test a new idea for success: Is it needed? Does it work? Can it be done better? Alan insists if your idea provides more convenience for consumers, it might be a winner.

Reference:

‘Management reboot: 52 ideas to make things happen’ by Alan Hargreaves

 

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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It’s a fine line: having the perseverance and grit to constantly manage a business, without succumbing to burnout. Andrew May, CEO of StriveStronger, recognises the challenge businesses face and says looking after your physical and psychological wellbeing is paramount to a healthy business. He says you shouldn’t ignore the signs that your body and mind might be suffering.  

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The fundamentals of selling still exist, but sales people need to fine tune their skills and techniques to get to their prospects earlier in the decision-making process.

That's according to sales and business growth advisor, Rob Hartnett. You need to train your sales staff to be better, he says, in order to create new opportunities, capitalise on them and grow your business.

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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“Oh no, I’ve stuffed up the payroll and underpaid my staff!” Heard that one before? Cheryl-Anne Laird of Mazars will tell you how easy and how common it is to make mistakes in payroll. But while the headlines talk about “wage theft”, Cheryl-Anne sees it differently. Because in the vast majority of cases, she says, the mistakes are unintended. Modern awards are not easy and they’re being complicated further as a result of COVID.  Separate the facts from fiction, she says, and if you aren’t sure, consult the experts.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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While the vaccine is being rolled out, snap lockdowns are still on the cards, keeping many businesses in a holding pattern. Financially and mentally, riding the COVID rollercoaster has been a daunting task, not all have made it through, business intact. One that has is Kate Fennessy, social media marketer and Director of Paperboat Digital. As a small business owner and single mum of one, Kate says she wishes she’d appreciated the stability of pre COVID life. From fear of almost losing the business to understanding her value in a crisis has been an incredibly stressful but absolutely worthwhile journey.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

To achieve your potential, you need to schedule regular time away from your business. That’s according to Andrew May, CEO and Founder of StriveStronger. Andrew reflects on the practices of sports men and women who achieve peak performance with quality rest and recuperation. Andrew explains what that means as people attempt to bounce back from a year upended by COVID.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The COVID vaccination roll-out may come as a huge relief for most people, but it  brings all sorts of curly challenges for employers. For example, can you require staff to have the jab before they front up at work? Can you take disciplinary action against the tricky few who refuse? What if you have anti-vaxxers in your midst, or religious purists? Can they argue the anti-discrimination rules? What then about health and safety and the employees who refuse to come to work because a co-worker refuses the jab? So many questions! And here are some answers from respected workplace lawyer Athena Koelmeyer, Managing Director at Workplace Law.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A few years ago, Australian Rules football legend, Rodney Eade, changed his coaching boots for the corporate sector, offering businesses lessons in leadership, especially around the area of change.

Rodney's venture is called Facing Change – a timely initiative as the world of business transforms as never before. Like team sport, he's found building a strong culture in the workplace helps bring the best out of everyone and improves the bottom line.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.