Business Essentials

Are you and your staff slowly heading back to the office? (COVID restrictions permitting, of course!) It’s not easy to manage. Not everyone’s as enthusiastic about it as you might be, so don’t be surprised if your request is greeted with a “Thanks but no thanks boss - I’ll see you on Zoom!”. Leading demographer Mark McCrindle has been researching the latest on who wants to work where, and why, and in the mix of it all there are leadership lessons for us all.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Consumers are spoilt for choice. Confronted with so many shopping options every day, people perform shortcuts in their purchasing decisions. But building brand value is more important than short-term sales results.

That's according to Troy McKinna, Co-Founder of Agents of Spring, who identifies four keys to building brand value: find your consumers' most valuable problem; design a clear solution that delivers results; sell experiences that drive profits; and embed memories that last a lifetime.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The frontline of business is customer service. That's where we engage with customers and – hopefully – persuade people to buy. But, why do some frontline staff fail?

It comes down to a lack of empowerment, according to customer service expert, Michael Carrick. When people feel empowered, they're much better at helping others. When we take care of our own people, Michael insists, our people will take care of our business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The profession of selling has been hijacked by the bad behaviour of a few, leaving a negative perception about selling and salespeople as a whole.

That's according to sales expert Sue Barrett, Founder of Barrett Consulting Group, and she’s determined to reverse that perception with her Selling Better manifesto, a set of principles to help the profession reclaim and practise the true essence of selling.

Reference 

You can find Sue’s ‘Selling Better Manifesto’ at:
https://www.sellingbetter.com/ 

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Be aware of Business Email Compromise (BEC) scams warns tech expert, Steve Sammartino. He says that scams like these are increasing as improved technology allows scammers to impersonate you and your business. Steve explains what they are and how to protect yourself from them.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Show humility, be open and transparent, and be comfortable within your own skin. Those are some of the qualities of good leadership.

Tony Gattari, Founder and Managing Director of Achievers Group, says charisma isn't necessarily the way to achieve great leadership – instead it's making yourself vulnerable and open with your team, and having brutally honest and fearless conversations to build mutual respect.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If a high amount of trust directly affects your bottom line, as Harry Mills proclaims, how then do you build, or re-build, that trust with customers?

Harry is CEO of the Aha! Advantage and he says finding something special in common helps build a bond. It's all about communicating warmth, and Harry provides tips on how to get customers to buy into the relationship.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

With the summer holidays well and truly behind us, it's often now that key staff leave for another company. That's according to recruitment specialist Geoff Balmer, who explains why they might head out the door and what you can do to prevent that from happening.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

One of the many consequences of COVID-19 has been the lack of human connection. While technology has filled the gap, it’s as important as ever for businesses to provide that human touch and meaningful customer experience. Customer service expert, Jaquie Scammell, discusses how companies can gain a competitive advantage by developing a successful service culture.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Start on time, finish on time and have an agenda. Sounds simple, but how often do we find ourselves in meetings that don't follow these three principles?

Les Watson, author of ‘Get Back An Hour In Every Day’, discusses how to free up your time at work by following some wise management strategies, along with some innovative ideas to relieve time pressures.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.