Business Essentials

Have your ever wondered how the best salespeople win over their clients? With decades of experience, Mike Adams says the common thread is storytelling. Mike insists stories help establish rapport and trust, inspire action and close the deal. He shares tips from his book, 'Seven Stories Every Salesperson Must Tell', based on extensive research and his own international sales career.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Preparation is so important to telephone sales – have a script, write down key objections, but most importantly "master your mindset".

That's the advice from Ashleigh Hoult, founder and director of The PromoDonna. These days a lot of businesses are reluctant to do cold-calling as a business strategy and have lost the art of speaking on the phone. That paves the way for others who understand the benefits of cold-calling, so long as they know the tricks to get to the decision-maker and make a compelling case for your business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you don't have strategies to tackle the onslaught of incoming emails, you'll spend even more time trying to find the important ones and be distracted by the ones that are less so.

Email expert Steuart Snooks of Solutions 4 Success has a tonne of tips to manage your emails and get more time back in your day.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Don’t look back! If ever there was a message from veteran leadership expert and business coach Alan Rodway, it’s that we can learn from the past, but we most definitely mustn’t return to the past if we want to find success in the coming year. He offers thoughts and strategies on how we can do that as we tackle the big challenges of moving out of 2020 and into 2021.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Living up to the expectations of others can be a heavy weight. From childhood to our working lives and beyond, we’re largely driven by what’s expected of us. But what if those expectations tie us down and prevent us from reaching our dreams? As a keynote speaker, author and mentor John Di Natale, knows first-hand about managing expectations of others and going his own instead.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you ask questions and listen to the answers, you will learn what your customers want. Selling becomes easier and you don’t have to talk so much, says sales expert Colin Pearce.

Colin has been training salespeople for many years and has a bag full of tips on how to sell more, easier and faster. Talking too much is a bane for many salespeople, and it's their "overselling" which often puts people off.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How would you like to be on the front page of the paper without having to pay for it? It starts with having something to say. Nicole Ashby's heart was racing and her palms were sweaty when she first spoke on radio about the impact of a fly-in fly-out workstyle on the families left behind.

That was the first of many hundreds of media interviews she performed as Founder and Director of FIFO Families. The exposure was the equivalent of hundreds of thousands of dollars in paid advertising – all free! To gain this kind of exposure for themselves and their business, Nicole explains how business people can and should approach the media.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

How effective really is your website? If you haven't thought about it that much, then you're not taking advantage of one of your best sales tools.

Irwin Hau is the Director of web design agency, Chromatix, he also understands that a great website is more than just design alone. He matches the psychology of consumer behaviour with the magic of web tools to create a first-rate customer experience – all of which translates to sales. For the average business owner, you don't necessarily have to build a website from scratch. Irwin provides some practical tips you can use today to improve your current website.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Apple worked hard to keep things simple - we see it everyday in its products and its success. From the man who named the iMac and who was integral to Apple’s ‘Think Different’ marketing campaign, Creative Director Ken Segall spent 12 years working with Steve Jobs and experienced first-hand his obsession with keeping things simple. Ken wrote about it all in his book ‘Insanely Simple: The Obsession That Drives Apple’s Success’. He shares with us the many lessons he learned about one man's single-minded drive for simplicity, in a complex business world.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

While the economy continues to take a pummelling and businesses struggle to forge ahead, is there any room for optimism at the moment? Former politician and barrister Victor Perton certainly believes so – in fact, he says it's undeniable that an optimistic attitude can lead to opportunity and, therefore, business growth. As Director of The Centre for Optimism, Victor shares his tips on how to be more optimistic. Don't miss this episode – his enthusiasm is contagious!

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.