Business Essentials

In early July 2020 the Woolworths Group was fined $1M for significantly breaching spam laws. The highest amount ever issued by the Australian Communications and Media Authority or ACMA. A strong, public rebuke was also given by the ACMA Chair, Nerida O’Loughlin, calling the scale and prolonged nature of the non-compliance, inexcusable. It’s not a cautionary tale for enterprise companies alone, but a warning for businesses of all sizes. The ACMA receives thousands of spam complaints each year from consumers, which they report directly to the offending businesses. Ignoring the spam laws, and ACMA warnings, is clearly done at the peril of each business.

References

Information on the spam act, compliance or to make complaint about spam:
Australian Communications and Media Authority

Information on privacy and freedom of information:
Office of the Australian Information Commissioner

 

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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LinkedIn is one of the best social media platforms for reaching out individually to prospective clients. The problem is, insists LinkedIn expert Ty Giuliani, business owners aren't active enough to get the results. Ty shares his tips on developing a strategy and framework to establishing rapport with your market and creating business opportunities.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

For some business owners the environment might be the last thing you’re considering as you navigate operations through the pandemic. With visible improvement in water and air across the globe during COVID-19 it’s an image we can have in the future if we begin to rebuild with climate in mind. The best part is that the solutions are accessible, available and won’t break the bank.

Anna Skarbek is CEO of ClimateWorks Australia, a non-profit think-tank and advisory body helping bridge the gap between climate research and action, so not just talking about the numbers and data but working through policy to get the job done. And what’s the goal? Net zero emissions by 2050.

References

Find out more information about energy saving technologies for your business, by following the links below:

Better Building Finance
Climate Active - Carbon Neutral Certification)
Decarbonisation Futures - ClimateWorks net zero emissions pathways report

 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Your staff look up to you for direction, encouragement and inspiration. Your leadership qualities will directly affect the way they work. So, how do you become a better leader?

Corporate psychologist Rhonda Andrews examines the three characteristics which shape true leadership: emotional intelligence, social intelligence and technical competence. No industry has a monopoly on true leadership – or terrible leadership. It depends on the individual and how she or he develops their own leadership skills.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Former AFL footballer Wayne Schwass has spent decades dealing with depression and anxiety, so he knows first-hand the debilitating effects it can have on one's personal and professional life.

Today, Wayne's a mental health advocate through his organisation, PukaUp, helping to spread the word and provide support about mental health issues in the workplace. He tells his own story and what can be done to alleviate the difficulties people can have with depression and anxiety.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

If you've never seriously considered "mums" as a potential market before, think again. You might be surprised by the spending power of this enormously influential group. Katrina McCarter says most businesses would benefit from having a strategy to target this powerful group of spenders. For example, women are starting businesses at much higher rates than men and are purchasing services and products to help support their enterprises.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Failure isn't something we should avoid at all costs – on the contrary, failure is a powerful force on the journey to success. Entrepreneur and key-note speaker, Gabe Zichermann, says if you don't feel the fear of failure, then you're not pushing yourself hard enough. In other words, fear often indicates you're on the right track.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Ebru Sak is an amazing entrepreneur and innovator with energy, compassion and enthusiasm for business and life. Her early life was a struggle as she was dragged out of school by her father and forced into an arranged marriage at 16 years old. With courage she divorced and paved her own way into the hair and beauty industry. With almost three decades' experience as a business woman, she reflects on her business success and innovation, including research and development of a world-first cosmetic product, Duo by Ebru.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Yes, it's true we can all learn from our own mistakes – but sometimes it's better to learn from others' mistakes. Alan Rodway has a list of common mistakes he sees in business.

Alan takes us through poor choices that abound in decision-making and planning. A common thread in these mistakes is using a traditional and default way of thinking by avoiding new ideas, not engaging with different people and ignoring new technology.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Don’t give up - do it regularly and consistently and you'll reap the benefits. Just like an exercise regimen, prospecting for clients can be daunting - particularly the cold-calling side. But prospecting is more than just cold-calling, and if done properly it can be bring real benefits to your business. Ingrid Maynard knows - she’s had more than 25 years' experience in sales and she advises businesses on lead generation through her company, The Sales Doctor. Ingrid explains what it takes to be a great prospector.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.