Business Essentials

The amount of time and resources you spend building a new website is almost wasted if it doesn’t generate business leads. MC Carter, founder and director of online marketing agency, Practice Paradox, provides his six-step process in developing a lead-generation website. He says, it’s a regular and consistent ongoing commitment, but well worth the effort to grow business.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Without prior experience in the construction or travel industries, Tony Gattari, Managing Director at Achievers Group, managed to massively exceed the sales targets in his senior sales roles in recent years. No matter the industry, Tony applies five core principles when advising some of Australia’s leading companies and their sales teams.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The millennial generation today makes up a large share of the Australian workforce and it's important to understand how to attract them for future business success.

Luke Faccini, Director at brand agency, The Sponge, says they're more likely to put emphasis on social and environmental issues when choosing a place to work. To win the hearts and minds of the millennial generation, it's worth evaluating how your business is run and whether your brand reflects the values millennials hold dear.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The initial shock of COVID has now become a daily financial struggle for a lot of businesses. How do you ensure that your business can keep itself above water during the worst economic crisis in generations? Cashflow expert, Leanne Berry of Love Your Numbers bookkeeping firm, offers her top tips for businesses looking to keep a tight rein on their finances.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Lee Squire bought herself a business – and quickly discovered that running one is a much different beast to managing a team in a company she didn’t own.

The day-to-day stresses, including the constant worry about pay role, all played their part in her increasing reliance on alcohol. She was sinking fast. But she pulled herself up, quit drinking, and today is a much-admired business woman, with a cabinet full of business awards. She shares her ideas and experience on running a successful business.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Debt can be useful to build assets, grow a business or as an investment strategy. But be careful how you use it, warns Steve McKnight.

People get it wrong when they don't know what they are doing, says the property guru. Steve insists you should name, number and numb the risk in order to manage it and to avoid getting yourself caught in a debt trap. Safe debt allows you to achieve a higher return than the cost of borrowing.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Too many business owners are reluctant to step away from the business and give themselves a break. But, for the sake of your health and the health of your business, you need to be able to take time off. That’s according to Dave Strutton, owner of Howards Storage World Mile End franchise in central Adelaide.

Dave’s retail business has performed extraordinarily well in recent years, despite the industry’s many challenges. His team’s focus on customer service and embrace of social media has helped his business shine during the current COVID crisis.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The idea of flexible working hours - being able to manage kids, family, hobbies etc. sounds pretty good. But how realistic is it really? Well, Paul Benson, Financial Planner and author of ‘Financial Autonomy – the money book that gives you choice’, is living proof. Not only has he done it himself, but over the last 20 years he’s helped many of his clients bring greater choice and freedom into their working lives as well. Paul explains how you can also achieve financial autonomy.

References

Purchase Paul Benson's book, 'Financial Autonomy - The money book that gives you choice':
https://find0101.lpages.co/financial_autonomy_book/

Listen to the Financial Autonomy Podcast:
https://financialautonomy.com.au/podcast/ 

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

The on-again-off-again restrictions in some parts of the country are a daily reminder that the future’s far from predictable, and plans can be thrown into disarray at any time. Leading your team through this particularly difficult period can be the most challenging of all. Martine Harkin, Director and Facilitator at Leading Teams explains how business owners can provide support and clarity for their teams in times like this.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

Since COVID-19, online retail has seen its largest growth on record. For businesses, it’s never been easier to set up an online store. Kelly Slessor is a digital growth expert and founder of Shop You, a personalised virtual shopping mall based on AI technology.  Kelly has spent the last 20 years working with retailers, property groups, banks and media companies globally to develop their digital strategy. She explains what businesses need to consider when starting an online strategy and outlines digital tools available in which to do so.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.