Business Essentials

Many companies today are struggling with a skills shortage, forcing them to offer perks as they attempt to ramp-up hiring. The problem is that relying solely on perks as a lure leads to high dissatisfaction and disengagement. That’s according to HR specialist Roxanne Calder, who says perks alone won’t keep employees. To be effective, benefits must resonate with individual employee needs and align with their personal values and purpose.

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What do Kim Kardashian, Miley Cyrus, Serena Williams and Victoria Beckham have in common? Aside from being mega-rich celebrities, they are all fans of entrepreneur Olivia Carr’s brand Shhh Silk. Olivia didn’t have a huge marketing budget when she launched her online marketplace of silk pillow cases; instead, she harnessed the power of public relations. For instance, she flew to Los Angeles to personally gift the Kardashians a box of embroidered pillowcases. And it worked – the Kardashians used them and word spread around the world! Olivia shares the secrets of success from her book, ‘Self-Made: Build a BIG LIFE form a SMALL BUSINESS’.

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The majority of organisations are too myopic in their sales strategy, pushing monthly or quarterly goals. Sales teams need to understand and embrace the company’s long-term strategy for effective sales. That’s according to Roy Osing, former president of Canadian telco TELUS, who introduced a ‘customer report card’ to refocus sales teams on nurturing the customer rather than foisting pushy sales techniques. Sales people are guided by incentives, he says, so if you shift the incentive to the customer relationship and not the product, your business and your people will thrive.

Business Essentials Daily is produced by:

SoundCartel
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When Paris Cutler left the corporate world to pursue her own start-up dream, little did she know she’d be the undisputed champion of high-end cakes. Her internationally-acclaimed Planet Cake enterprise has created cakes for mega-star celebrities, and developed its own high-rating TV show. When the GFC hit, fewer people were splashing out discretionary goods, sending her business into a nosedive. But her pivot into educating others how through her Planet Cake Schools turned the business around.

Business Essentials Daily is produced by:

SoundCartel
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Too often the role of HR is undervalued, if it exists at all in some businesses. The reality is that people make the difference, despite the benefits of your product or service, you need great people to develop your brand, sell the product, create experiences and connect with your audience. For Ilona Charles, CEO & Founder of HR Specialists, shilo people, she’s seen the impact on countless businesses that have not invested in a robust HR strategy. Ilona gives great advice for how to strengthen staffing goals and incorporate HR into your business.

Business Essentials Daily is produced by:

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Jason T Smith started as an “accidental businessman,” running a small physiotherapy practice from his carport with the sole aim of paying the mortgage. After five years of running the practice, it became a scalable prototype, and they expanded rapidly. Over time, Jason grew the business into a major franchise, launching practices across Australia and New Zealand, eventually selling it for $100m. He credits the company’s success to strong relationships, industry disruption, and investment in technology.

Business Essentials Daily is produced by:

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If you’re looking for customer service inspiration, a large telco probably wouldn’t be your first port of call. But, there is one little-known teleco brand whose customers are raving: Macquarie Technology Group. New York Times best-selling author and customer experience expert, Dr Joseph A. Michelli, has built a career analysing the secrets behind world-leading brands. He’s published best-sellers on Starbucks, the Ritz-Carlton and Mercedes-Benz. His latest exposé examines how a focus on customer service helped Macquarie grow from a telecom challenger in the 1990s to a dynamic billion-dollar company today.

Business Essentials Daily is produced by:

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Inflation and cost-of-living pressures have contributed to a tightening of household budgets, which leads to employees scrutinising their pay packets. Some feel they should be getting paid more. If a staff member asks you for a pay rise, rather than dismissing them out of hand, it’s wise to give sincere consideration and be empathetic to their request. That’s according to Karen Gately, CEO of Corporate Dojo, who explains the importance of a remuneration plan.

Business Essentials Daily is produced by:

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Great leaders are there to serve their staff and be of service to others. That’s according to customer service specialist Monique Richardson, author of ‘They Serve Like We Lead’. The more you care for your people, she says, the more they will care for your customers and provide a better experience. 

Business Essentials Daily is produced by:

SoundCartel
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Successful businesses place people at the core of their strategy, recognising HR’s role in workforce engagement and performance. That's according to Ilona Charles, CEO of shilo.people, who says while HR can be a significant cost for small businesses, its value in attracting, retaining, and optimising talent becomes critical as companies grow. She says, misalignment between HR and business strategies can lead to inefficiencies and higher costs.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.