Business Essentials

There are two types of buying behaviours that reflect the modern online shopper: planned and impulsive. When people plan to buy something, they turn into detective mode, using technology to scour the internet for reviews and recommendations, especially for expensive or complex items. But technology also has a sneaky side, luring us into impulsive buys with ads tempting us to reach for our credit card.

Research by award-winning strategic research agency Fifth Dimension, suggests reliance on technology can make consumers feel disconnected from brands and less committed, increasing the likelihood of switching. CEO Lyndall Spooner discusses how to tackle buyer’s remorse by balancing a smooth digital experience with helping customers clearly understand their purchases, building trust in the process.

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Andrew Ford, Founder of Social Star, has turned the elevator pitch on its head with his own pitch structure which aims to be more conversational. The standard elevator pitch, he insists, is one-directional and lacks true engagement. With practice, your pitch shouldn't feel like selling; instead, it should feel like you're providing answers to someone's questions. The challenge Andrew sets out to solve is getting them to ask you questions.

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If you want your team to be fully committed to your idea, first it's worth spending time with them to connect and develop a level of trust. That's according to Simon Dowling, business coach and author of ‘Work With Me: How to get people to buy into your ideas.’ You’ll achieve the best results, he insists, if you have a team who’s as enthusiastic and willing as you are about your idea.

Business Essentials Daily is produced by:

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The swings and the roundabouts of running a business can be stressful at the best of times. But it doesn’t have to be that way, according to business consultant Roger Perry. He advises his clients to build business resilience by concentrating on two key aspects of their enterprise: what he calls organisational fortification, and organisational adaptability.

Business Essentials Daily is produced by:

SoundCartel
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Kimlligraphy’s humble beginnings in 2017 as a calligraphy and mindset workshop has grown exponentially to a nationwide calligraphy agency. Husband and wife team, Kim Tran-Flores and Mark Flores have refocused from purely educational offerings to live calligraphy personalisation, providing services such as point-and-pen calligraphy, hand lettering, and digital techniques. Their work has attracted large brands like PwC, Meta and Westfield. They’ve found that in a tech-driven world, personalised experiences, such as customised calligraphy, create memorable moments and enhance brand loyalty.

Reference:

Download a free guide on how to elevate events with calligraphy personalisation:
https://kimlligraphy.au/

 

Business Essentials Daily is produced by:

SoundCartel
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Do you begin your day feeling stressed and overwhelmed? The solution is a simple, science-backed method that involves asking five key questions each morning to prime the brain for a more positive, focused day. The 5Qs Formula, devised by global business psychologist Simi Rayat, helps business owners stay focused, gain energy, and accomplish much more. She outlines it in her new book, ‘Productivity Joy: Feel Energised and Be Effective in 5 Minutes a Day’.

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The levels of stress, burnout and mental illness are increasing rapidly, societally, but also within the workplace. It’s more important than ever for business leaders to be able to talk with their staff about their mental health. Wellbeing leadership expert Fleur Heazlewood says despite providing psychologically safe and mentally healthy working environments, leaders lack the skills and training to support their staff’s wellbeing. She outlines how to recognise the signs of mental health challenges and how to approach a conversation around it.

Business Essentials Daily is produced by:

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If you want to motivate your team, retain good talent and create an environment where everyone is performing, it’s important to take the time to get to know your team members individually. Michelle Gibbings is a workplace expert and author of award-winning ‘Bad Boss: What to do if you work for one, manage one or are one’. She says people thrive under different circumstances; for some it’s the flexibility of working from home, for others it’s career opportunities. One thing for certain is that respect is a powerful motivator for performance, she says.

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Sometimes your most talented employees are also the hardest to manage. How do you keep them in line? It’s a common dilemma for business owners. The standout performers in your business are often the hardest to manage. They make good money for you but in the process, they upset others and can be unwieldy in conforming to the best interests of the business. Aaron Goonrey, Partner at Lander & Rogers Lawyers, highlights three types of talented but tricky staff and what you can do to manage their quirky behaviour.

Business Essentials Daily is produced by:

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While big strategic decisions are crucial, the thousands of smaller decisions made daily within a business hold substantial value and can influence overall outcomes. Decision-making is complex, and can be seriously impacted by human biases and external factors, says management consultant Bryan Whitefield, author of ‘Team Think: How Teams Make Great Decisions’. For decisions to be effective, he says, they must align with the individual’s role, team purpose, and the broader organisational goals. A connected team with a shared understanding and a creative environment is better positioned to make high-quality decisions.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

See omnystudio.com/listener for privacy information.