Business Essentials

The problem with most business proposals is that they’re too focused on selling the business to the potential clients. A better tactic is to focus on the client’s needs and wants. It’s outlined in Alan Weiss’s book, ‘Million Dollar Consulting Proposals’, a well-worn copy of which is in the hands of Nicole Ashby, Founder of Mentoring to Success. Nicole and her clients swear by the million-dollar proposal. She describes what it is and how to implement it, so you can win a larger share of lucrative contracts.

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If you currently employ casual staff, now's the time to check whether in fact they're employment is genuinely casual. Cheryl-Anne Laird, Head of the HR and IR Division at Mazars, says changes to the Fair Work Act 2009, has redefined what it means to be a casual employee. For instance, casuals will have the right to convert to permanent employment, but employers can decline the request on reasonable grounds; as Cheryl-Anne describes what "reasonable" means.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Too many companies focus on the products they provide. They tinker with the price, and they highlight the features. The problem is that it’s harder to differentiate your product from everyone else’s. To standout, insists entrepreneur Roy Osing, you need to deliver dazzling, astonishing customer-service, moments that take your buyers’ breath away. Triggering the most valuable marketing of all – rave-worthy word of mouth.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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How well does your website perform in search engine results? If it’s not at least on page one, you need to understand how Google’s algorithm is prioritising quality content over quantity, and build that into you SEO (Search Engine Optimisation) strategy. That’s according to Sagar Sathi, Founder and CEO of digital marketing agency Xugar. The credibility of the author are also important factors in determining search rankings, strengthening your SEO and overall marketing strategy, which has the capacity to provide a long-term return on investment.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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Do you find some people on your team are difficult to communicate with? Perhaps they don’t give straight answers, or they dominate group conversations, or they’re outright hostile. Well, they could demonstrate one of four main communication styles: aggressive, passive, passive-aggressive or assertive. Communications specialist Leah Mether unpacks each style and how you can adapt to better connect with your team. 

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Fleur Heazlewood reckons that our race for more is reducing ourselves to less. Our health and wellbeing is the ‘less’, while the ‘more’ is the endless cycle of being busy. The answer, she says, is to prioritise our own wellbeing; if we do that, everything else will fall into place. Fleur shares some practical tips from her book, ‘Resilience Recipes: Making space for wellbeing that works’.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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A self-entitled employee is someone who thinks they should be paid more, who always wants promotions, the best opportunities, bonuses and take holidays only when it suits them. Often, a self-entitled employee is not particularly good at what they do, they do less work than their peers and add less value. So, how do you handle them? Workplace expert Michelle Gibbings says you need to address their behaviour regularly and methodically. She steps us through the types of conversations bosses should have with them and how to guide their thinking and expectations.

Business Essentials Daily is produced by:

SoundCartel
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+61 3 9882 8333

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Since the pandemic, the rate of people recording psychological distress has increased massively. That’s according to Kerry Howard, corporate mental health advisor, and author of, ‘How to heal a workplace culture: Tackle trauma, foster psychological safety and boost happiness at work’. She explains what trauma is and how to help minimise the traumatic impact in the workplace, through understanding and compassion.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

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How are you doing with sales? Do you have a winning sales strategy or approach? If not and you’re struggling to close, you might need a different pitch. Glenn Poulos has developed a sales pitch from his many years in corporate sales, marketing and customer service roles. The ‘Punch Perfect Pitch’ starts with a "punch" or "bang" – an impactful opening that grabs the audience's attention. Because it’s important to understand the client's pain points and demonstrate how your product or service can address their most urgent problems.

Reference:

Glenn Poulos’s ‘Punch Perfect Pitch’ - https://glennpoulos.com/

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.

A successful sales team as one that is fully engaged, highly satisfied, able to handle pressure, and performs at their best. That’s according to Anna Glynn, speaker, author and coach on thriving workplaces, who shares her six secrets to sales success. Implementing the six principles, she insists, takes time and should be part of an ongoing plan.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.